As a modern marketer, I’m always ready to talk trends. Being able to adapt and ride the next big waves in social media (like Periscope and Snapchat) is what helps me stay at the top of my game. I’m sure you feel the same way. So, here are a few things I’ve read about recently that are certainly worth keeping an eye on in 2016…
Social media users continue to flock to platforms that allow them to digest information in real-time. Consider Periscope — the live streaming video app recently acquired by Twitter. It allows users to video-record and broadcast segments of their lives at anytime, from anywhere in the world. The appetite for this app is seemingly insatiable. According to Periscope’s first company report (released in March), the video service reached 1 million users just 10 days after launch, and it now boasts more than 10 million accounts.
Periscope’s numbers tell a compelling story: We’re entering a new era of immediacy in digital media. That said, it might be time to say goodbye to scheduled posts and hello to on-the-go updates.
Snapchat as a standard channel
What’s one way to tell if a marketing channel has gone mainstream? Presidential candidates start using it. That’s right, the 2016 presidential candidates turned to Snapchat to document their campaign kickoffs and connect with voters. But, in all seriousness, the true beauty behind Snapchat as a channel is the popular app’s new media content section: the Discover platform.
Discover allows Snapchat’s media partners to push their own mix of news, videos, and original stories to subscribers. Its brilliance? With Discover, Snapchat is able to turn the advertisement into the product. Current media partners include: Mashable, CNN, Cosmopolitan, Gatorade, and National Geographic, just to name a few.
Social commerce makes a splash
Facebook, Twitter, and Pinterest recently introduced “buy buttons” — which show up alongside posts, tweets, and pins — to make it easier for online retailers to sell their products through social networks. Basically, if you see a product you like in a sponsored post, you’re literally one click away from purchasing it, all without ever having to leave the platform you’re perusing. Word on the street is that Instagram will soon follow suit. The prediction? By the end of 2016, most major social media brands will feature some kind of buy button in their advertising campaigns.