What’s better than an infographic? An interactive infographic.

Infographics are a marketer’s best friend. They deliver information in a visually appealing format that’s easy to consumeand easy to share. So, how on earth do we take one of the most effective forms of content available and make it better? We make it interactive.

But don’t just take my word for it. Check out this infographic on the power of infographics. While its interactive elements are subtle, its story is strong:

13 reasons your brain craves infographics_51b9a1221063e.png 1024×717

Cut Through the Clutter

Today’s hyperconnected consumers want more than a well-written blog post or visually appealing website. They want something more; something special. They want a unique, engaging brand experience.

Interactive infographics take visual storytelling in a totally immersive direction. They allow users to actively participate in the content, making them feel more involved and absorbed in the data. The whole experience is meant to be intuitive.

Case In Point

The use of interactive infographics is just one of many ways modern brands are stepping up their content marketing game. Here’s a great example:

The Next America – An Interactive Infographic from Pew Research Center

the next america

To accompany their new book by the same name, The Pew Research Center draws on their extensive research to paint a data-rich portrait of the many ways our nation is changing and the challenges we face in the decades ahead.

Content Worth Creating

The ability to create and share more interesting, interactive content can help us stand from the crowd. And interactive infographics give us a new and creative way to do exactly that.

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One thought on “What’s better than an infographic? An interactive infographic.

  1. kweb9816 December 2, 2015 / 5:04 pm

    Jenny,

    I really love your site! Throughout our course, infographics are a constant reminder for assignments. Infographics make processing your information so much easier. You’ve made a great point on interactive infographics. They bring in creativity to the post and interactivity for the reader. A picture explaining what you are writing about brings a higher level of understanding to the point you are trying to make. Moreover, infographics make your posts come alive. They are also heavily used by successful bloggers.

    Liked by 1 person

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