Amazing blog about brand storytelling! It’s a must-read!
True stories make your brand. They make it more relatable, more accessible, and best of all, stories make your brand different. Different is good.
Why do marketers tell stories?
There’s no other way to distinguish your brand. Everything else can be replicated or clickbaited or 3D printed. Traditional advertising is blocked, ignored, and DVRd into oblivion. But stories? They stand the test of time. So it should come as no surprise that brand storytelling is all the rage these days. But I think it’s rather old school. Here’s why.
View original post 336 more words