Is Your Content Ready to Go Anywhere?

What device are you reading this on? A desktop? Your laptop, maybe? Or perhaps you’re on a tablet or smartphone? Here’s why I ask: As marketers, we can create the most compelling content in the history of the universe, but we can’t control how users will actually access it. That’s why it’s more important than ever before to make certain our content can respond across every platform, device, and browser.

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3 Social Media Trends You Can’t Ignore

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As a modern marketer, I’m always ready to talk trends. Being able to adapt and ride the next big waves in social media (like Periscope and Snapchat) is what helps me stay at the top of my game. I’m sure you feel the same way. So, here are a few things I’ve read about recently that are certainly worth keeping an eye on in 2016…

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Emerging Media On My Mind

There’s no doubt: We’re experiencing a major shift in media consumption. Emerging tech—from drones to wearables to virtual reality—are radically altering how we think, act, and relate to others. Old media is under heightened pressure to perform, especially as more people turn to tablets, smartphones, and social platforms for engagement.

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